Apple commissions photographers for new ‘Shot on iPhone Duo’ camera campaign
Apple published a six-photo Instagram carousel for its “Shot on iPhone Duo” campaign, featuring work commissioned from Jake Michaels and Jason Nocito. Pre-orders open Friday, October 16, with deliveries and in-store availability beginning October 23.
Apple commissioned photographers Jake Michaels and Jason Nocito to produce six images for its new “Shot on iPhone Duo” campaign. The company published the photos in an Instagram carousel to showcase the cameras on the new iPhone Duo.
The smartphone has 48-megapixel rear cameras, a 12-megapixel front camera and a FaceTime camera positioned beneath the inner display.
iPhone Duo sales begin October 23
Pre-orders for the iPhone Duo open Friday, October 16. Deliveries and in-store availability are scheduled to begin October 23.
Apple also said customers can prepare for iPhone Duo pre-orders starting October 12.
A decade of “Shot on iPhone”
Apple has run the “Shot on iPhone” campaign for 10 years. It has featured everyday users, photographers and filmmakers while highlighting new hardware, shooting modes and other iPhone camera capabilities.
The campaign has won multiple Cannes Lions awards, including two Grand Prix, and has twice received Emmy nominations for Outstanding Commercial.
What we know
- Apple published six photos by Jake Michaels and Jason Nocito for the “Shot on iPhone Duo” campaign.
- The iPhone Duo features 48-megapixel rear cameras and a 12-megapixel front camera.
- Pre-orders open October 16, with sales and deliveries beginning October 23.
- Apple’s “Shot on iPhone” campaign has been running for 10 years.
What is being verified
- The newsroom is checking the report that apple published six photos by Jake Michaels and Jason Nocito for the Shot on iPhone Duo campaign.
- Reporting from 9to5Mac is being compared; a second independent confirmation is not yet available.
View sources1
COMMUNITY
Discussion
Sign in to join the discussion.
No comments yet. Start the discussion.