iPhone Duo goes on sale as Apple Store queues form and walk-in stock is limited
Apple has launched its first foldable iPhone, the iPhone Duo, in stores worldwide. Customers queued overnight, while the company warned that stock for walk-in buyers would be limited.
The iPhone Duo reached Apple Store locations worldwide on Friday, October 23. Customers could try Apple's first foldable iPhone through hands-on demonstrations and receive personalized shopping assistance.
Queues began forming overnight. Apple had warned of limited inventory for walk-in buyers; 9to5Mac reported that store employees were directing unsuccessful shoppers to check the Apple Store app the following day for in-store availability.
Apple released photographs of the worldwide launch in a morning press release. Readers of 9to5Mac also contributed pictures from their local stores.
At Apple's Fifth Avenue flagship in New York, senior vice president of worldwide marketing Greg Joswiak marked the launch alongside retail executive Vanessa Trigub.
Apple CEO John Ternus attended the launch at Domain NORTHSIDE in Austin, Texas, with retail chief Deirdre O’Brien. Mark Gurman reported that Ternus also toured Apple's Austin offices that week.
What we know
- Apple's first foldable iPhone Duo reached stores worldwide on October 23.
- Apple warned that inventory for walk-in shoppers would be limited.
- Store visitors were offered hands-on demonstrations of the phone.
- John Ternus and Deirdre O’Brien marked the launch at Domain NORTHSIDE in Austin.
Trust: Multiple publishers
- Several publishers are cited. They may share the same underlying source; independent reporting is not automatically established.
- Sources: MacRumors, 9to5Mac.
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