Apple Prepares iPhone Duo Installations Outside Its Fifth Avenue Store
Large structures resembling the iPhone Duo are being installed outside Apple’s Fifth Avenue store in New York ahead of the device’s launch. Their designs remain covered, and sales begin Friday, October 23.
Large outdoor installations resembling the iPhone Duo are being prepared beside Apple’s Fifth Avenue store in New York. The structures stand on the plaza next to the glass cube, but wrapping and black covers conceal their designs, leaving the exact presentation unclear.
The store is also preparing an extensive in-store display. Bloomberg’s Mark Gurman reports that Fifth Avenue will receive more than 150 iPhone Duo units for demonstrations and displays, compared with about 20 expected at typical stores.
Demonstrating the foldable design
Gurman described a fixture that will show the device opening and closing. A separate MagSafe stand is intended to hold an unfolded iPhone Duo beside two conventional iPhones for comparison.
The store’s launch decorations have changed twice in just over a month. For September’s iPhone 18 Pro release, Apple added color to the cube to reflect the Burgundy and Glacier finishes.
Sales begin October 23
Apple has confirmed limited walk-in availability in the United States and several other markets, and warned that launch-day inventory is expected to sell out quickly. In mainland China, France, Japan and several other markets, customers will need to reserve a pickup time through Apple’s online store.
The iPhone Duo goes on sale Friday, October 23.
What we know
- Apple is preparing installations resembling the iPhone Duo outside its Fifth Avenue store.
- Bloomberg’s Mark Gurman reports that the store will receive more than 150 units for displays and demonstrations.
- A dedicated fixture will demonstrate the iPhone Duo opening and closing.
- Sales begin Friday, October 23; pickup reservations will be required in several markets.
Trust: Multiple publishers
- Several publishers are cited. They may share the same underlying source; independent reporting is not automatically established.
- Sources: MacRumors, 9to5Mac.
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