Apple installs giant iPhone Duo displays at four stores
Apple has installed oversized iPhone Duo promotional displays at four stores ahead of Friday’s launch. The company also said U.S. and select other markets will have limited walk-in availability on launch day.
Apple has installed oversized iPhone Duo promotional displays at four stores ahead of the smartphone’s launch this Friday. The installations are in New York City, London, India and Shanghai.
The displays are located at Apple Fifth Avenue, Apple Covent Garden, Apple BKC and Apple Jing'an. They feature mirrored finishes and glowing edges, and show the device in different positions that Apple calls poses.
Four stores receive the installations
The displays were previously spotted under wraps. Apple CEO John Ternus later showed the design in a photo of the Apple Jing'an installation shared on Weibo.
Ternus is expected to attend the iPhone Duo launch at Apple Fifth Avenue. Apple said its stores in the U.S. and select other countries will have limited availability for walk-in customers the following day.
What we know
- Apple has installed large iPhone Duo promotional displays at four stores.
- The installations are in New York City, London, India and Shanghai.
- The structures have mirrored finishes, glowing edges and multiple device poses.
- John Ternus is expected to attend the launch at Apple Fifth Avenue.
- Apple says walk-in availability will be limited in the U.S. and select other countries.
Trust: Single source
- The story relies on one publisher. A second independent confirmation has not been established from the cited sources.
- Sources: MacRumors.
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