GTA 6’s £350 collector’s box does not include the game

Rockstar has announced Grand Theft Auto VI: The Goodtime State – Vice City Collection, a £350 ($400) merchandise box that does not include the game itself. It also comes without a download code.

The collection includes a hat, bag, sunglasses, figurine, poster, mirror and a “swizzle spoon”. Since the game is priced at £70, buying both would cost £420.

More expensive special editions

The article notes that gaming collector’s editions have typically added £20–50 to a standard release and included items such as statues, steelbooks, booklets or keyrings. More expensive examples include Call of Duty: Modern Warfare 2’s $150 Prestige Edition with night-vision goggles and Fallout 4’s $120 edition with a plastic Pip-Boy.

High-priced gaming merchandise has become more common in the 2020s. Examples cited include a Balenciaga PlayStation collaboration and £580 worth of Pokémon LEGO; some extreme editions, such as Saints Row IV’s million-dollar package, were primarily publicity stunts.

A market aimed at big spenders

The article links expensive merchandise to a widening split in gaming. Newzoo estimates that about 80% of players play for free or at low cost on mobile phones, while the remaining 20% account for a disproportionate share of spending on high-end console and PC gaming.

Against that backdrop, the GTA 6 box is presented as part of a broader rise in the cost of consoles, games and physical editions. The article also notes that gaming overall has become more accessible through mobile platforms.