Video game marketingDEVELOPING
GTA 6’s Miami Heat promotion leaves several PC Gamer editors baffled
Rockstar and the Miami Heat are partnering on a promotion called “A Night in Vice City.” Several UK-based PC Gamer editors admitted they had not heard of the NBA team before the campaign.
- Rockstar and the Miami Heat are running the GTA 6 promotion “A Night in Vice City.”
- Several UK-based PC Gamer editors said they had not heard of the Miami Heat.
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