Digital advertisingDEVELOPING
Google urges advertisers to turn existing social assets into YouTube ads
Google representatives discussed creative testing for Demand Gen campaigns on YouTube in an episode of Ads Decoded. They recommended starting with existing social assets, using Asset Studio and making changes gradually.
- Google recommends using existing social assets as a starting point for YouTube ads.
- Asset Studio, powered by Gemini Omni, creates videos from website URLs and photos.
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