Google urges advertisers to turn existing social assets into YouTube ads
Google representatives discussed creative testing for Demand Gen campaigns on YouTube in an episode of Ads Decoded. They recommended starting with existing social assets, using Asset Studio and making changes gradually.
Google outlined approaches for creating and testing creative assets for Demand Gen campaigns on YouTube. The guidance appeared in an episode of Ads Decoded featuring Ads Product Liaison Ginny Marvin and Alejandro Osio, a Product Manager for Demand Gen and YouTube performance ads.
The speakers advised advertisers to begin with existing social media assets when those materials meet the relevant asset specifications and guidelines. That content can provide a starting point for YouTube advertising.
Asset Studio creates videos from URLs and photos
The episode also covered multimodal video creation in Asset Studio. Powered by Gemini Omni, the tool turns website URLs and photos into videos that stakeholders can preview before publication.
Gradual testing instead of broad changes
Google recommended using data to guide testing and introducing changes gradually. It also emphasized the quality of new assets over the quantity, giving the system sufficient time to measure results.
What we know
- Google recommends using existing social assets as a starting point for YouTube ads.
- Asset Studio, powered by Gemini Omni, creates videos from website URLs and photos.
- Advertisers are advised to make creative changes gradually and use data to guide testing.
- The guidance prioritizes the quality of new assets over their quantity.
What is being verified
- The newsroom is checking the report that google recommends using existing social assets as a starting point for YouTube ads.
- Reporting from Google Blog is being compared; a second independent confirmation is not yet available.
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