Miami Beach approves GTA 6 promotion: 4–3 vote authorises talks with Rockstar on reported $3 million

The City of Miami Beach voted 4–3 on September 10 to authorise the city manager to negotiate a Grand Theft Auto 6 promotional campaign with Rockstar; the meeting was streamed on the City of Miami Beach YouTube channel.

Reports say Rockstar is expected to spend $3 million on the city as part of the campaign; council approval permits negotiations rather than finalising a contract.

Debate centred on image and revenue. Commissioner David Suarez objected, noting GTA's depiction of theft, drugs and violence and arguing the city should not help promote that brand.

Commissioner Monica Matteo‑Salinas rejected those concerns, saying the city will not stage live-action GTA and that the target audience are players who could bring tourist dollars.

Commissioner Joseph Magazine argued the global spotlight is coming regardless and favoured engagement; he said a police contact told him, “One actually kind of laughed at me,” regarding law-enforcement worries about the game's local impact.

Commissioner Laura Dominguez said GTA 6 logos will not appear on city property such as lifeguard chairs or other iconic public places, and that branding would instead appear on items provided by partner Boucher Brothers, including their chairs and umbrellas.

The story notes this campaign is specific to the City of Miami Beach and differs from a separate proposal reported last week involving Miami‑Dade County.