‘Digger’ ad contrasts French praise with Americans’ colder reaction
Warner Bros. has released a new advertisement for Alejandro G. Iñárritu’s ‘Digger’, starring Tom Cruise. The spot contrasts praise from international critics with less favorable reactions from American counterparts after the film’s weak opening.
Image: hollywoodreporter.com · Author: James Hibberd · source articleEditorial excerpt for news reporting
Warner Bros. has released a new advertisement for ‘Digger’, another attempt to market Alejandro G. Iñárritu’s difficult-to-sell film starring Tom Cruise.
The spot contrasts praise from international critics with less favorable reactions from American reviewers.
The film’s weak opening
‘Digger’ had the lowest opening weekend for a Tom Cruise movie in 19 years. The source does not provide the film’s specific opening gross.
The campaign marks another marketing approach from Warner Bros. for the film. ‘Digger’ was directed by Alejandro G. Iñárritu.
What we know
- Warner Bros. has released a new ‘Digger’ ad contrasting international and American critical reactions.
- The film recorded the lowest opening weekend for a Tom Cruise movie in 19 years.
- Alejandro G. Iñárritu’s film has proved difficult to market.
Trust: Single source
- The story relies on one publisher. A second independent confirmation has not been established from the cited sources.
- Cited links: 1. Publisher groups: 1. Sources: The Hollywood Reporter Movies.
- Monitoring in the past hour: 37 of 37 RSS sources; available: 36, unavailable: 1. Matching covers published stories from the past 7 days. This does not cover the entire web.
- Additional citations require matching headlines, context, event timing and accessible article text. This automatically finds related coverage; it does not establish independence or the truth of every claim.
View sources1
COMMUNITY
Discussion
Sign in to join the discussion.
No comments yet. Start the discussion.