Apple will hold its “Surprise and shine” event on September 9 — starting at 10 a.m. PT (17:00 UTC)
Apple has officially scheduled a special event for September 9, 2026 at 10 a.m. PT (17:00 UTC). The livestream will be available on Apple.com and in the Apple TV app.
Apple has confirmed its “Surprise and shine” special event for September 9, 2026 at 10 a.m. Pacific Time (17:00 UTC). The livestream will be available through the Apple Events page and the Apple TV app.
Apple has not listed the products to be announced on the official event page, so DOOM NEWS will not present device rumors as confirmed announcements.
During the presentation, the site will monitor the official livestream, Apple Newsroom and specialist reporting. Separate stories about announced products will be published after specifications, prices, preorder dates and availability are confirmed. Official Apple press assets will be the preferred image source.
What we know
- The event starts September 9 at 10 a.m. PT (17:00 UTC).
- Apple will stream it on Apple.com and in the Apple TV app.
- DOOM NEWS will publish specifications, prices and dates only after confirmation in the presentation or Apple Newsroom.
What is confirmed
- It is confirmed that the event starts September 9 at 10 a.m. PT (17:00 UTC).
- The fact was checked against reporting from: Apple Events.
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