Amazon Isn’t Alone: Sony, Best Buy and Walmart Launch Major Rival Sales
As Amazon Prime Big Deal Days approaches, Sony, Best Buy and Walmart are running their own broad sales. Discounts cover TVs, headphones, audio gear, computers and appliances, while Walmart’s event runs through October 11.

Image: macrumors.com · Author: Mitchel Broussard · source articleEditorial excerpt for news reporting
Ahead of Amazon Prime Big Deal Days, major competitors have launched their own large-scale sales. Sony, Best Buy and Walmart are offering discounts on TVs, headphones, audio equipment, computers and appliances.
Best Buy is running its “Techtober” promotion with discounts of up to $1,400 on select TVs. Deals include a 55-inch Insignia set for $189.99, a 65-inch Samsung mini LED model for $429.99 and a 77-inch LG OLED TV for $2,299.99.
Best Buy TV and tech deals
The list also includes a 55-inch LG B6E OLED for $799.99, a 75-inch LG 91A QNED mini LED TV for $999.99, a 65-inch Samsung OLED for $1,499.99 and a 55-inch Samsung The Frame for $1,599.99.
Walmart’s Prime Day-style event began today and runs through October 11. Its offers include the non-ANC AirPods 4 at $79, down from $129.99.
Sony discounts reach 50 percent
Sony is holding a fall sale with discounts of up to 50% on headphones, speakers, soundbars, TVs and photography equipment. Its WH-1000XM5 noise-canceling headphones are reduced from $399.99 to $199.99; free pickup is available for some products at participating Best Buy locations.
Other Sony deals include the WH-CH720N headphones for $89.99, WF-1000XM5 earbuds for $199.99, the ULT FIELD 5 speaker for $229.99 and the WH-1000XM6 for $379.99. Bravia TVs range from $699.99 to $2,499.99 depending on the model.
What we know
- Sony, Best Buy and Walmart are running competing sales ahead of Amazon Prime Big Deal Days.
- Best Buy is offering discounts of up to $1,400 on select TVs.
- Walmart’s event runs through October 11.
- Sony’s fall promotion includes discounts of up to 50% on headphones, TVs and audio equipment.
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