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Prime Day Apple Watch deals: Series 12 from $450, Ultra 4 from $700

Amazon’s fall Prime Day sale includes new discounts on multiple 2026 Apple Watch configurations. Apple Watch Series 12 starts at $450, while Ultra 4 models start at $700, with several options at their lowest prices to date.

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Amazon’s fall Prime Day sale has brought discounts to multiple Apple Watch Series 12 and Apple Watch Ultra 4 configurations. Several models are listed at their lowest prices to date.

The 42mm Apple Watch Series 12 with GPS and cellular connectivity is priced at $450, down from $500, while the 46mm version costs $500 instead of $550. Discounts also cover standard GPS models and selected configurations with a Milanese Loop band.

Ultra 4 reaches nearly $100 off

Apple Watch Ultra 4 availability has been inconsistent, with some configurations moving in and out of stock. The Black Titanium model with a Burgundy Trail Loop is $699.99, reduced from $799, while the Natural model with a Milanese Loop is $800 instead of $899.

Ceramic Series 12 gets an early discount

Apple also offers the Apple Watch Series 12 in a ceramic case. The 46mm GPS and cellular model is priced at $900, down from $949.

Additional discounts apply to the Apple Watch SE 3: 40mm Midnight and Starlight models cost $199 instead of $249, while 44mm versions cost $229 instead of $279. All listed prices are Amazon Prime Day offers.

What we know

  • Apple Watch Series 12 with GPS and cellular connectivity starts at $450.
  • The Black Titanium Apple Watch Ultra 4 is priced at $699.99, down from $799.
  • The ceramic Apple Watch Series 12 costs $900, reduced from $949.
  • Apple Watch SE 3 models start at $199, depending on case size.

Trust: Single source

  • The story relies on one publisher. A second independent confirmation has not been established from the cited sources.
  • Sources: 9to5Mac.
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