Instagram launches Apple TV app with Reels, longer videos and live shows
Instagram has launched an Apple TV app for watching Reels, longer videos and live shows on television. Apple’s release metadata dates version 66.0 to October 23; the app requires tvOS 26.0 or later.
Instagram has launched an app for Apple TV, bringing Reels, longer creator videos and live shows to the television.
Users can discover videos, watch content from creators they follow and resume viewing across devices. The app requires tvOS 26.0 or later.
Apple TV release date
Apple’s release metadata dates version 66.0 to October 23. An archived App Store listing from October 19 showed compatibility only with iPhone and iPad.
Instagram’s expansion to TVs
Instagram began testing its TV app on Amazon Fire TV devices in the United States in December 2025. It expanded to Google TV in February 2026 and Samsung smart TVs in June.
The initial TV experience centered on Reels arranged into channels based on viewers’ interests, with videos playing automatically. In June, Meta outlined plans to add longer creator videos, episodic series and live broadcasts.
The Apple TV app is available in the App Store. Its description lists Reels, longer videos and live shows. Instagram’s dedicated iPad app arrived earlier, in September 2025.
What we know
- Instagram has released an Apple TV app featuring Reels, longer videos and live shows.
- Apple’s metadata dates version 66.0 to October 23.
- The app requires tvOS 26.0 or later.
- Instagram began testing its TV app on Amazon Fire TV in the United States in December 2025.
- Before Apple TV, the app expanded to Google TV in February 2026 and Samsung TVs in June.
Trust: Single source
- The story relies on one publisher. A second independent confirmation has not been established from the cited sources.
- Sources: MacRumors.
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