Apple Stores prepare new displays ahead of rumored smart-home device launch
Apple Stores have received sealed boxes marked not to be opened until October 8. The materials are believed to support displays for a rumored smart-home hub, Apple TV 4K and HomePod mini 2, while the timing and format of the announcement remain unclear.
Image: macrumors.com · Author: Hartley Charlton · source articleEditorial excerpt for news reporting
Apple Stores worldwide are preparing to install new product presentation materials on October 8. Employees received confidential boxes labeled “Do Not Open Until October 8.”
The boxes are believed to contain graphics, labels and other materials for updating store layouts. MacRumors reported receiving a tip about them and said it independently verified the information.
Possible smart-home devices
The materials could be related to the iPhone Duo, but their confidentiality and delivery date appear more consistent with an expected presentation of three devices: a smart-home hub, a new Apple TV 4K and HomePod mini 2.
Mark Gurman of Bloomberg reported the previous day that Apple plans to introduce the devices on Tuesday, October 13. Apple has not specified the event’s exact timing or format.
Announcement timing remains unclear
If Apple announces the devices during the week beginning October 5, stores could prepare their displays for a launch on October 13. Gurman’s wording leaves open whether October 13 refers to an announcement or the products’ actual launch.
What we know
- Apple Stores received boxes that are not to be opened until October 8.
- The materials are believed to support new in-store product displays.
- The expected device group includes a smart-home hub, Apple TV 4K and HomePod mini 2.
- Mark Gurman identified October 13 as a possible announcement or launch date.
What is being verified
- The newsroom is checking the report that apple Stores received boxes that are not to be opened until October 8.
- Reporting from MacRumors is being compared; a second independent confirmation is not yet available.
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