Apple launches campaign urging Chrome users to switch to Safari
Apple has launched its “Switch to Safari” marketing campaign for Chrome users on Mac. The company describes Safari as more powerful and private, citing more than 10 reasons including performance, privacy features and lower battery consumption.
Apple has launched its “Switch to Safari” marketing campaign, urging Chrome users on Mac to choose Safari as their preferred browser.
A new campaign page lists more than 10 reasons to switch. Apple points to faster performance for certain tasks, privacy features and lower battery consumption.
Apple promotes Safari privacy features
Apple says Safari is more powerful and private than Chrome. The campaign specifically promotes Intelligent Tracking Prevention, which is designed to limit user tracking.
It also highlights Distraction Control, a feature that helps hide distracting elements on web pages.
Apple has published two related YouTube videos for the campaign: one about Intelligent Tracking Prevention and another about Distraction Control.
What we know
- Apple’s campaign encourages Chrome users on Mac to switch to Safari.
- The campaign page lists more than 10 reasons to choose Safari.
- Apple promotes Intelligent Tracking Prevention and Distraction Control in two YouTube videos.
- The stated benefits include privacy, performance for certain tasks and lower battery consumption.
Trust: Multiple publishers
- Several publishers are cited. They may share the same underlying source; independent reporting is not automatically established.
- Sources: MacRumors, 9to5Mac.
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