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Apple schedules October 13 special event under ‘Welcome home’ tagline

Apple will hold a special event on Tuesday, October 13, under the tagline “Welcome home.” A press experience is scheduled in New York’s Tribeca at 9:00 a.m. ET (13:00 UTC), with new home products expected.

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Apple has announced a special event for Tuesday, October 13, using the tagline “Welcome home.”

Press invitations describe an Apple Experience in Tribeca, New York, scheduled for 9:00 a.m. ET (13:00 UTC). Apple has not said whether a full online video presentation will begin at the same time.

New home products expected

Apple is expected to introduce several new home products at the event. Leaked LG home accessories are also among the possible announcements; reports say Apple co-developed them with LG.

Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, separately signaled the date in a short teaser reading, “Welcome home. October 13.”

The current expectation is that Apple will unveil its new home products on the same day. When Apple introduced MacBook Neo, it held a similar press “Apple experience,” while product announcements followed over several days through press releases.

What we know

  • Apple will hold a special event on October 13 under the “Welcome home” tagline.
  • The Tribeca press experience is scheduled for 9:00 a.m. ET (13:00 UTC).
  • Several new home products are expected at the event.
  • Reported possibilities include LG accessories co-developed with Apple.

Trust: Multiple publishers

  • Several publishers are cited. They may share the same underlying source; independent reporting is not automatically established.
  • Sources: MacRumors, 9to5Mac.
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