Adobe and NVIDIA expand partnership with up to 2x faster AI processing

Adobe and NVIDIA expanded their partnership to optimize Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge for faster AI-powered creation, production and personalization.

Photoshop, Premiere and Substance 3D are being adapted for NVIDIA’s RTX Spark superchip, launching Oct. 16. The companies say the optimized applications can provide up to 2x faster AI processing, editing, color and effects.

Creative tools reworked for RTX Spark

Adobe rearchitected Photoshop around GPU-accelerated compositing. The changes target faster, more responsive work with tools including Remove Tool, Gaussian Blur and Light Leaks.

In Premiere, RTX acceleration covers playback, rendering, effects, color and AI features such as Enhance Speech and Object Mask. In Substance 3D Painter, RTX Spark is intended to speed the most demanding texturing steps.

Frame.io shifts processing to GPUs

Adobe is also using NVIDIA accelerated computing to speed cloud media processing and content discovery in Frame.io. The updated pipeline uses NVDEC for hardware-accelerated decoding, along with TensorRT and CUDA for preprocessing and embedding generation.

The companies say the changes will help uploaded media become searchable sooner and make large libraries more responsive to browse and review. The announcement refers to early results from selected transcoding and search workloads but does not provide numerical test results.

Brand Concierge adopts Nemotron models

Adobe and NVIDIA optimized Brand Concierge with NVIDIA Nemotron open models. The version for enterprise customers is planned for later this year.

NVIDIA has also selected Brand Concierge for personalized conversational experiences on NVIDIA.com. The system is intended to ground interactions in organizational data and content while tailoring responses to customer needs.

The expanded work builds on a strategic partnership announced in March. That collaboration covers Adobe creative and marketing workflows, NVIDIA open models and technologies, Frame.io acceleration, Substance 3D, Firefly Foundry and enterprise 3D digital-twin workflows.