iPhone reaches record 22% Q3 shipment share as smartphone market falls 20%
Apple captured 22% of global smartphone shipments in Q3 2026, even as its own shipment volume declined. Counterpoint Research said the overall market fell 20% year over year to its lowest third-quarter level in 14 years.
- Apple accounted for 22% of global smartphone shipments in Q3 2026.
- The overall market fell 20% year over year to its lowest third-quarter level in 14 years.